RetainIQ
Map what software companies actually have deployed, not what they claim to, not what a scraper found six months ago.
Licensed vs. Actually Used
There is a critical difference between a tool being licensed and a tool being used. Most technographic databases cannot tell the two apart.
Three Signal Types
Every signal RetainIQ surfaces is account-level, timestamped, and tied to a specific product category.
Installbase Intelligence
Know which tools are deployed, not just licensed.
KT activity is a more reliable signal of live usage than any vendor database or web scraper. Volume and recency of employee-generated content is a direct proxy for active deployment.
Displacement Signals
Detect platform transitions 30–60 days before they surface publicly.
When accounts are transitioning away from an incumbent platform, KT activity drops and onboarding spikes appear. These signals emerge weeks before a change is visible anywhere else.
Stakeholder Discovery
Surface workflow owners who never appear in buyer databases.
Employees generating enablement content on specific tools surface the operational owners and power users inside an account, the people who influence purchase decisions without holding budget.
KT Activity as a Deployment Signal
RetainIQ is a knowledge transfer and software enablement platform. Companies use it to help employees independently action tasks on the tools they operate, without escalating to a colleague or raising a support ticket.
The volume, recency, and content of employee-generated KT activity is a direct proxy for which software is live, deeply embedded, and operationally critical within that organisation.
IntelliFunnel operates RetainIQ within a network of partner accounts, giving us a continuously updated map of actual software deployments.
From KT Activity to
Pipeline Intelligence
See What's Installed.
Know What's at Risk.
Installbase intelligence has always been a guessing game, relying on vendor databases, web scrapers, and self-reported surveys that go stale the moment they're published. RetainIQ operates differently.
"A company licensing your competitor's software is not a lost account. A company actively training 40 employees on it is. RetainIQ tells you which one you're looking at."
How It Feeds the Pipeline
Every RetainIQ signal enters the IntelliFunnel Command Center and adjusts the account's composite intent score in real time.
Competitive Displacement
When RetainIQ identifies that a target account is actively onboarding a competing platform, that signal is escalated immediately. The account enters the active pipeline with a displacement priority flag.
Expansion Readiness
When an account shows low KT activity and declining adoption on an incumbent tool, that account is flagged as expansion-ready. The signal enters the Command Center with an expansion score.
For clients, this means entering a conversation with an account already knowing what is installed, what is sticking, and what is vulnerable to displacement.
Part of the
Ecosystem
RetainIQ is the technographic intelligence layer in the IntelliFunnel Labs ecosystem, mapping live software deployments inside target accounts to protect pipeline and sharpen ICP targeting.
Know What's
Actually Installed
See how RetainIQ can map the software deployments inside your target accounts, weeks before your competitors know to look.